5 Pillars to Delightful Drafting

career woman presenting coaching communication 5 pillars to delightful drafting public speaking


You are prepared, you are knowledgeable, have great structure…. that’s your presentation/speech/pitch written right? Wrong! You have to flesh out the bones of that structure to make it digestible to your audience. You need delightful drafting. Why?

Firstly, this makes you credible and second it makes it easier for the audience to relate to you, and so they are more likely to listen to you. To help you along here are the five pillars of writing your presentation.

The first two pillars of delightful drafting should be crafted into your structured plan before you begin writing your talk, as per last week’s blog.  The other three pillars are the ways you make your talk resonate with the audience. They help you to pitch it right and make an impact.

Let’s take it from structure to substance.

  1. Facts

Having factual examples, statistics and case studies goes a long way in building your credibility. So when you have your 3 or so points to discuss in your structure, ask yourself what backs this up? It doesn’t have to be like a round of Trivial Pursuit, but just a simple “1 in 5 people have ….” “there was an interesting management study that showed…”

  1. Stories

It doesn’t matter if you are writing a presentation or giving a motivational speech – You need stories. I know we are told to keep it professional, fact based and scientific…this is good advice. We also need to remember we are speaking to human beings. Clever speakers can appeal to the human side of their audience in the most dry of circumstance. For each point in your structure have some stories. They can be personal experience or third party, though personal is often stronger.

  1. Language

People remember how they are made to feel, not particularly the facts they are presented with. It is important that not only do you use the kind of language your audience use, but you also use the right balance of language. If your language is too emotional for the situation then you will be seen as too histrionic, if your language is too factual you may be seen as cold and condescending. The other balancing act is that of using your audience’s language, so you connect, but not so much as to lose authenticity.

  1. Rhetorical Devices

Good speakers will use lots of rhetorical devices within their everyday speaking. These devices make it easier to assimilate information, easier to listen to and hold our attention. They can even add humour. There are tons of rhetorical devices, so I won’t go into details here (although that would be a rhetorical device enumeratio) but just think about what peppers our language. Alliterations always amplify, alliterations, real alliterations that is. Comparing opposites, repetition and using things in threes. All these kinds of tricks are magic.

  1. Humour v Drama

Communication needs to have something to make it memorable. This is often drama or humour. How do you stop your audience in their tracks? Do you ask a question for dramatic effect or add a funny punchline? Look at your goals for the project, what do you want to be remembered for and how can you best gain and then maintain attention.

If your career could do with some clever communication, to help get you onto the next rung of your career ladder or you just want some delightful drafting techniques, then drop me an email or book a call.

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